As social media platforms come and go, technology changes, but key principles remain. As a leader in your organization, you need to remember these key principles. A simple, relevant acronym should do the trick: S.O.C.I.A.L. – Serve, Open, Connect, Integrity, Action-oriented and Listen. While these principles are important at all times, it begins with listening, so we’ll cover the principles in reverse order.
The greatest compliment that was ever paid me was when one asked me what I thought, and attended to my answer. — Henry David Thoreau
It begins with listening. You must hear what your customer, follower or stake holder says and how they act. Chris Brogan, author of Social Media 101, Trust Agents and Google+ for Business, explains you should create “listening posts”. You can do this with free solutions like Google Alerts (email alerts anytime new content, relevant to your interests is added to Google), Hootsuite (streaming social media posts, filtered by keywords) or more advanced (and expensive) solutions like Radian 6.