We’ve had it wrong all along. It’s not social media, but “media, social”. What we consume is media first, social second. We still consume news, facts, tips, advice, marketing, videos and other media primarily but as a benefit, we now get a social aspect as well. Therefore, it’s Media, Social and not Social Media.
I still laugh when I hear someone suggest that Twitter, Facebook and other social media platforms are all about personal “stuff”. My favorite is, “I don’t want to know what people are eating for lunch.”
Sure, there are people with too much time on their hands, sharing useless information. I can’t tell you how many there are though, because I don’t follow them. You probably should not follow them neither.
Consuming the Same Media with a Social Attribute
As I wrote almost 2 years ago, “social media” now makes the the computer one of the most personable mediums ever. Ironically, this technology that was once bashed for depersonalizing the office, can now be hailed as one of the best methods to be more personal with stakeholders.
The same media, content, message, marketing or other communications you received before are now personalized, targeted, specific and therefore more relevant.
How You Use It Governs Your Perception
You’re right, social media can be useless at the office. However, have you tried Media, Social?