Mark Sanborn Interview – Fred 2.0 New Ideas on Extraordinary Results


We first wrote about Mark Sanborn here several years ago, after he spoke at the Chick-Fil-A Leadercast. Then I had the chance to interview Mark last year when he came out with Up Down or Sideways: How to Succeed When Times are Good, Bad, or In Between. Mark’s newest book, “Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results” is another great resource Servant Leaders. In this interview I speak with Mark about his new book and his work, “Developing Leaders in Business and in Life.”

Specific questions we cover include:

1. What does it mean to be a “Fred”?

2. How does someone best learn to become a Fred?

3. If you had 5 minutes in an elevator with someone desiring to be a greater leader, what would you tell them about being a Fred?

4. What role does social media play in the opportunities for leaders today to become better Freds?

For answers to these questions and more, check out this interview with Mark Sanborn. You can find out more about Mark and his work at

About the Author:

Ben Lichtenwalner is the founder - the leading blog on servant leadership and top 35 site for any leadership topic, globally. Ben also speaks and consults on IT and management topics for a large variety of clients. Find out more about him at

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