Have you ever wondered where interest in servant leadership principles is greatest? Many people have asked me this or similar questions. The specific interest varied from which country had the most servant leaders, to what region in the United States was best for servant leadership jobs. My typical answer was I believed the Netherlands held the greatest interest in servant leaders, it was common in Europe in general, that the Philippines had a rapidly growing interest in servant leadership principles and within the United States, most interest was in the midwest and southern states. It seems I was only really accurate on my assessment of the states.
Tired of guessing at these answers, I looked to the all-knowing entity, Google, for validation. Google has a great tool, currently in Beta release (is anything Google not still in Beta?), called Insights. This tool essentially tells the degree of interest for a particular topic, according to search term frequency, by geography, over time. The results below reflect the interest for search terms “Servant Leader” or “Servant Leadership“, from 2004 to the present, according to Google Insights. Results are shown globally, by region and city and by state, within the United States.
Servant Leadership Interest by Region
The top regions for servant leadership interest are as follows: