Nobody’s really addressed the impact, opportunity and demand for greater leadership through digital social media. I wrote this book to fill that gap. You see, great leadership principles are timeless. Yet how we practice those principles must evolve with our environment. Consider this:
- Would Hitler rise to such power in the world of authenticity and transparency established by social media?
- How would Abraham Lincoln use social media tools available today?
- How will you use social media to advance your mission?
In Paradigm Flip I address questions like these with one goal in mind: helping you be a better leader for those you serve. I do this n several unique ways – explained in the brief synopsis below.
I am honored to have Mark Sanborn, author of Fred Factor and You Don’t Need a Title to be a Leader (among others) as the Foreword author.
Section 1: Introduction
I open the book with a personal story, revealing the risks and implications when leadership fails to invest in social media.
Section 2: Social Media
In this section, I give a brief history of social media and debunk several myths. There’s also a unique story on the influence and power of social media. I close by defining the timeless principles of social media. This sets the terminology for the remainder of the book.
Section 3: Leading People
Here I explain the eras of leadership communication throughout history to the present. Next, there’s an introduction to the concept of “veneer identities” (credit Amy Jo Martin for coining this term). I wrap up the section with a deep dive on the role of trust, through a framework introduced by Stephen M.R. Covey’s work, as it applies to leaders online.
Section 4: Your Platform
This section includes a review of publishing history, as it relates to leaders. Then I define the three models of leadership platforms today: Stronghold, Spider Web, and Hub and Spoke. I explain each of these models, including the pros and cons for you to consider.
Section 5: Your Principles
This is the heart of the matter. While great leadership principles are timeless, understanding what they are and how to implement them online is the core of this book. Here I take the unique angle of comparing and contrasting leadership principles applied in the American Revolution, with examples in the contemporary, social media revolution. In each case, I provide positive and negative examples.
Section 6: Your Organization
With a personal foundation in place, most executives want answers to some organizational matters. In this section I provide an overview to get you started on topics such as change management, communication policies, legal concerns and more.
Section 7: Closing
A brief review of key concepts is captured.
Each section includes QR codes (Quick Response) you can scan with your smart phone to link to additional content here. In addition, I include a series of questions for reflection at the end of each section. These could be used for your own reflection or as part of a book study group.